Why Is Amazon Great Indian Festival Your Smartest Bet? Learn How GST Reforms Make Electronics Cheaper Than Ever

Festivals in India are not just about lights, sweets, and new beginnings, they are also the season when households plan their biggest purchases of the year. Whether it is a new smartphone, a long-awaited washing machine, or a bigger television for family gatherings, shopping has become as much a part of Diwali as diyas and laddoos. This year, there's an unusual twist to the story. While the Amazon Great Indian Festival is returning with its blockbuster offers, it coincides with the government's latest Goods and Services Tax (GST) reforms. The outcome? A festival where policy meets pocket, and shoppers walk away as clear winners.

Shoppers can save thousands on dishwashers, TVs, and other appliances this year.
Photo Credit: Pexels

Think of GST reforms as a financial spring-cleaning. For years, electronics were taxed at the higher end of the slab structure, often 28%, which left products burdened with costs that cascaded down to the consumer. Now, several electronics have shifted to lower brackets, air-conditioners and refrigerators, for instance, dropped from 28% to 18%, and televisions up to 32 inches were also moved to the 18% category. Add to that better credit flow for manufacturers, and prices are no longer weighed down by hidden taxes. It is like clearing the fog from a glass window, the transparency ensures that customers finally see the real value of what they're buying. Pair this structural reform with Amazon's seasonal price-cuts, cashback offers, and exchange deals, and suddenly the festive wishlist feels far less intimidating.

Also Read: Amazon Great Indian Festival 2025: Here Is All You Need To Know

GST Reforms: Numbers Behind The Cheer

Since the rollout of GST in 2017, electronics have been among the categories most closely watched for tax rationalisation. The recent reform is particularly meaningful. According to industry estimates, the 10% reduction in GST on many household appliances alone could save Indian consumers ₹4,000 to ₹7,000 on mid-range models during this festive season. For premium electronics, such as high-end smartphones or laptops, the cumulative savings (post-GST cut plus festive offers) could easily touch ₹10,000 to ₹15,000.

To put this into perspective: imagine a mid-sized refrigerator earlier priced at ₹30,000. At a 28% GST rate, the tax component was ₹8,400. Now, at 18%, it is ₹5,400, a direct saving of ₹3,000 even before retailer discounts. During the Great Indian Festival, when Amazon adds its own markdown plus bank cashback, that fridge could cost you closer to ₹24,000. That's not just a discount, it's almost like buying an extra microwave oven for free.

How Timing Makes The Difference 

Markets have always been about timing, and festivals often act as the perfect multiplier. If GST has lowered the base cost of goods, Amazon's Great Indian Festival is the platform that amplifies it. Think of it as catching a strong tailwind when flying, your journey becomes faster and cheaper. The same fridge, laptop, or smartphone you had your eye on last year is now both structurally cheaper (due to GST) and seasonally cheaper (due to Amazon's offers).

Buying electronics this Diwali is not just festive, it's financially smart.
Photo Credit: Pexels

In fact, many media reports suggest that festive sales in India typically contribute nearly 30 to 35% of the annual revenue for electronics brands. With this year's price correction, analysts are predicting a record surge in demand. Amazon, with its deep seller network and exclusive brand tie-ups, is well-placed to lead this growth.

A Democrat Of Discounts

Another overlooked impact of GST reforms is inclusivity. Earlier, tax complications discouraged small and medium enterprises from selling electronics widely. With simplified slabs and streamlined compliance, more sellers have come online. On Amazon, this translates into a richer, more competitive marketplace. Whether you live in Bengaluru, Bhopal, or Bhubaneswar, you now have access to the same deals, the same GST benefits, and the same delivery convenience.

It's a democratisation of affordability - a middle-class family in Tier-2 India can now aspire to the same technology as a metro household. The reforms don't just save money; they expand opportunities.

The New Festive Essentials

The Amazon Great Indian Festival amplifies these savings with discounts and offers.
Photo Credit: Pexels

Traditionally, festive shopping revolved around clothes, jewellery, and home décor. But in today's digital-first world, electronics have taken centre stage. Remote work, online classes, and streaming entertainment mean that a good laptop, smartphone, or smart TV is no longer optional. GST reforms have, in essence, brought these modern essentials closer to affordability.

Consider this: an entry-level laptop that cost ₹45,000 last year could now be yours for ₹38,000–₹40,000 after combined GST and festival discounts. For students, that's not just a gadget, it's access to learning, connectivity, and opportunity. For professionals, upgrading to a faster device isn't indulgence; it's productivity.

The Amazon Advantage

While GST sets the stage, Amazon delivers the performance. The platform's Prime benefits, from early access to lightning deals to faster deliveries, ensure that customers extract maximum value during the sale. Easy financing options, including no-cost EMIs and exchange offers, make upgrades smoother. For example, trading in an old smartphone could reduce the cost of a new GST-benefitted model by an additional ₹5,000 to ₹8,000, effectively making cutting-edge technology available at mass-market prices.

It's this layering of benefits, GST cuts, festive offers, bank discounts, and exchange values, that turns Amazon's Great Indian Festival into more than just a sale. It becomes, in many ways, the smartest financial decision a household can make this season.

A Bigger Economic Story

At a macro level, GST reforms combined with festive sales fuel consumption-led growth. Increased affordability boosts demand, which, in turn, drives production and job creation. Analysts are already predicting a bumper quarter for the Indian electronics industry, with Amazon acting as the bellwether for consumer sentiment.

In other words, every fridge, TV, or laptop bought this season is not just a household upgrade but also a small contribution to the larger economic revival story.

Frequently Asked Questions (FAQs)

1. How have GST reforms affected the prices of electronics in India?

Recent GST reforms reduced tax rates on many electronics and appliances from 28% to 18%, making products like TVs, refrigerators, and washing machines more affordable.

2. Is the festive season really the best time to buy electronics?

Yes. During the festive season, retailers and e-commerce platforms offer massive discounts, cashback, and exchange deals. Combined with lower GST rates, this makes electronics cheaper than at any other time of the year.

3. Which electronics benefit the most from GST reductions?

Large appliances like refrigerators, washing machines, air-conditioners, and televisions, as well as mid-range and premium smartphones, show significant price drops due to reduced tax slabs.

4. Are GST benefits passed on to customers directly?

Yes. Manufacturers and sellers benefit from lower tax liabilities and improved input tax credits, which reduces the final price consumers pay.

5. What should shoppers keep in mind while buying electronics online?

Always check product specifications, compare deals, look for no-cost EMI or exchange options, and confirm warranty terms before finalising your purchase.