Myntra Big Fashion Festival: Shop Elegant Ethnic Wear From Rain & Rainbow And House Of Chikankari At Minimum 60% Off

The most useful ethnic outfits aren't always the heavily embellished ones that spend most of the year inside wardrobes. Sometimes, a printed cotton kurti gets more compliments than an elaborate festive ensemble. The growing popularity of relaxed silhouettes, floral prints and traditional embroidery reflects a practical shift in ethnic fashion. Shoppers increasingly want pieces that work beyond weddings and celebrations, whether for office meetings, family lunches or casual outings. The Myntra Big Fashion Festival brings this versatility into focus with minimum 60% off selected ethnic wear from Rain & Rainbow and House Of Chikankari. From colourful cotton separates to delicate chikankari embroidery, these collections offer several ways to make traditional dressing feel fresh without sacrificing everyday comfort.

Must-have elegant picks for ethnic fashion lovers
Photo Credit: Myntra

Top 7 Elegant Ethnic Wear Picks For Everyday And Festive Styling

1. Rain & Rainbow Abstract Printed Pure Cotton Kurti

Colourful ethnic wear doesn't always need elaborate embroidery to make an impression. This Rain & Rainbow kurti combines orange, blue and pink tones through an abstract print that brings contemporary character to a traditional silhouette. The straight cut creates a neat appearance, while the mandarin collar adds structure around the neckline. Three-quarter sleeves make it suitable for daily activities, including commuting and office work. Its pure cotton fabric offers breathability and easy maintenance through machine washing. Pair it with white straight trousers and small silver earrings for a comfortable daytime outfit, or introduce contrasting accessories for a livelier look.

2. House Of Chikankari Women Straight Floral Casual Shirt

Traditional influences meet modern tailoring in this cream-coloured shirt from House Of Chikankari. Its floral detailing brings a delicate touch to an otherwise understated design. The band collar creates a clean neckline, while the button placket gives the shirt a smart, structured finish. Long regular sleeves and a straight hem make it particularly useful for semi-formal occasions. Unlike conventional ethnic kurtas, this piece works easily with contemporary wardrobe staples. Style it with tailored trousers for office meetings or relaxed denim for a weekend outing. Gentle hand washing helps maintain the garment's appearance.

Also Read: Anouk's Ethnic Picks Now Available At Minimum 70% Off On Myntra

3. Rain & Rainbow Floral Printed Puff Sleeve Fit & Flare Dress

A floral dress can bridge the gap between traditional dressing and contemporary casual fashion. This Rain & Rainbow design features a beige and pink tropical print that feels cheerful without overwhelming the outfit. Its fit-and-flare silhouette creates movement, while the gathered detailing and flounced midi-length hem add a playful finish. Puff sleeves introduce volume around the shoulders, and the mandarin collar provides a subtle ethnic influence. Cotton fabric makes the dress a practical choice for daytime gatherings and relaxed celebrations. Pair it with comfortable flats, a woven handbag and minimal jewellery to keep the attention on its print and silhouette.

4. House Of Chikankari Women Regular Chikankari Kurta With Trousers

Coordinated ethnic sets take much of the guesswork out of getting dressed. This green kurta and trouser combination from House Of Chikankari offers a polished option for occasions that call for traditional elegance without excessive embellishment. The calf-length kurta features a straight silhouette, round neckline and long sleeves. Chikankari detailing adds texture and visual interest to its solid colour. The matching trousers feature an elasticated waistband and drawstring closure for an adjustable fit. Its cotton-blend fabric makes the ensemble suitable for regular occasions. Complete the look with neutral sandals and understated earrings for family functions, festive lunches or office celebrations.

5. Rain & Rainbow Red Floral Printed Bell Sleeve Cotton Empire Top

For those who enjoy ethnic-inspired fashion without committing to a complete traditional outfit, this red floral top offers an appealing alternative. The empire silhouette creates a relaxed shape, while the V-neckline keeps the design open and flattering. Short bell sleeves introduce a soft, flowing detail that distinguishes it from an ordinary printed top. Its woven pure cotton fabric also makes it suitable for everyday wear. The vibrant red colour works particularly well with cream trousers, blue denim or simple cotton palazzos. Add oxidised earrings for a slightly traditional finish, or keep accessories minimal for casual occasions.

6. House Of Chikankari Floral Embroidered Flared Sleeves Kurta

Yellow ethnic wear has a natural connection with cheerful daytime celebrations, and this House Of Chikankari kurta makes good use of that appeal. Floral embroidery and chikankari detailing give the cotton garment an intricate appearance without relying on heavy decoration. Its A-line shape and empire styling create a flowing silhouette, while long flared sleeves add an expressive finishing touch. The V-neckline balances the design, and side slits allow easier movement. With its calf-length cut, the kurta pairs well with straight trousers or leggings. Consider pearl earrings and neutral sandals for intimate festivities or family gatherings.

7. Rain & Rainbow Floral Printed Top With Trousers And Jacket

Three-piece coordinated outfits offer more styling possibilities than a typical kurta set. This Rain & Rainbow ensemble includes a white sleeveless Schiffli-style top, floral printed trousers and a matching jacket in peach and orange tones. The top features shoulder straps and a scalloped hem, creating a delicate base for the colourful outer layer. The front-open jacket has long sleeves, while the mid-rise trousers feature flared hems and practical pockets. Made from viscose rayon, the set brings together coordinated styling and relaxed shapes. Wear all three pieces for an occasion-ready appearance, or style the jacket separately with solid trousers for a fresh combination.

The Myntra Big Fashion Festival highlights how versatile ethnic wear can be, from breathable cotton kurtis to embroidered chikankari ensembles and coordinated sets. Rain & Rainbow brings playful prints and relaxed silhouettes, while House Of Chikankari focuses on traditional detailing. Before choosing, compare fabric care requirements, size charts and silhouettes to find pieces that suit both personal style and regular wardrobe needs. Shop now on Myntra.