Myntra VIP Access Starts Tonight: Top 10 Opening Hour Deals You Should Wishlist Now

With the clock ticking down to midnight, Myntra is set to unlock VIP Access for its much-anticipated End of Reason Sale (EORS), giving select shoppers a 24-hour head start before the official launch on May 29. For frequent shoppers and fashion enthusiasts, this early window is more than just an exclusive perk, it is a strategic advantage.

VIP Ticket users get 24-hour early access before the May 29 EORS launch.
Photo Credit: Pexels

Every year, Myntra's EORS sees high demand across fashion, beauty, accessories and travel essentials, with popular sizes and fast-moving products going out of stock within hours. This time too, expectations are no different. The VIP Access window, starting tonight, is designed to help early users browse, wishlist and check out deals before the rush peaks.

Also Read: What Is Myntra VIP Ticket? How It Can Change Your End Of Reason Sale Shopping

For shoppers, the smartest move right now is simple: prepare your wishlist. Adding items in advance allows you to skip decision fatigue at midnight and proceed directly to checkout, often the difference between securing a deal and missing out.

Below are the top 10 opening hour deals across women's and men's categories that are expected to see significant traction during the VIP access window.

Why VIP Access Matters This Time

Unlike standard sale launches, VIP access at ₹19 offers a quieter, faster checkout experience. Due to premium memebership availability, there is less competition in the first few hours, lower chances of payment failures, and better availability across sizes and styles.

Importantly, Myntra has also introduced stacked discounts this season, where base discounts combine with additional offers such as coupon savings or bank deals. For shoppers, this translates into deeper price cuts, particularly during the initial hours.

However, such deals rarely last. High-demand brands tend to see quick depletion, especially in popular categories like Western wear, athleisure, skincare and premium accessories.

Top Opening Hour Deals For Women

1. H&M At Minimum 20% + Extra 20% Off

H&M's inclusion in the VIP deals is expected to bring strong traction. The additional layered discount makes this a good time to pick up wardrobe staples, think summer dresses, oversized shirts and everyday basics that rarely see aggressive markdowns.

2. Miraggio At Flat 50% Off + Extra 5% Off

Known for its structured handbags and contemporary designs, Miraggio's deal will likely appeal to shoppers looking for statement accessories. With added discounts, this could be one of the brand's most competitive price points this season.

3. Puma At Minimum 65% Off

From sportswear to casual sneakers, Puma's discounts are expected to move quickly. Fitness enthusiasts and sneaker buyers may want to prioritise this category early, especially for popular sizes.

4. Vero Moda At Minimum 70% Off

A go-to brand for western wear, Vero Moda's steep markdowns could see fast sellouts in dresses, tops and occasion wear. Early checkout is key here, particularly for trend-driven pieces.

5. Cetaphil At Minimum 20% Off + Extra 15% Off

Beauty buyers are also covered this year. Cetaphil's presence in the deals makes it a practical buy, especially for skincare essentials that are often replenished regularly rather than impulsively purchased.

Top Opening Hour Deals For Men

6. Rare Rabbit At Minimum 70% Off

Premium casualwear brand Rare Rabbit rarely goes this steep on discounts. Expect strong interest in shirts, jackets and occasion-ready styles, especially as the wedding and travel season continues.

7. Safari Starting At ₹1399 + Extra 10% Off

Travel gear brand Safari is offering entry-level pricing on luggage and backpacks. With holidays and short trips increasing, this deal is likely to gain attention from frequent travellers.

8. Titan At 30% to 60% Off

Watches remain one of the most sought-after accessories during major sales. Titan's wide price range discount allows shoppers to explore both budget and premium segments.

9. Adidas At Minimum 60% Off

Similar to Puma, Adidas is expected to see heavy demand. From performance wear to lifestyle footwear, sizes can run out quickly, making this a category where pre-selection helps.

10. Davidoff At Flat 25% Off

Fragrance buyers can look forward to deals on premium scents. While the discount may appear modest compared to fashion categories, Davidoff products typically maintain stable pricing, making this a good opportunity.

How To Shop Smart During VIP Access

A successful sale experience often comes down to preparation. Here are a few simple but effective strategies before midnight:

• Wishlist in advance: Add your preferred sizes and colours now to avoid browsing delays later.
• Set reminders: Logging in a few minutes before midnight can help you beat early traffic spikes.
• Check payment methods: Ensure your preferred payment option is working to avoid checkout failures.
• Focus on priority buys: Start with high-demand items such as footwear, dresses and watches before exploring other deals.

These small steps can significantly improve your chances of securing the best offers.

What Happens After VIP Access?

The full-scale Myntra End of Reason Sale will officially begin on May 29, opening access to all users. While more deals and inventory are expected to be added, the initial hours typically set the tone for stock availability.

In previous editions, many trending items, especially fashion basics and best-selling footwear, were either sold out or left with limited size options within the first 24 hours. That makes VIP access not just an early preview, but a decisive shopping window.

Why EORS Continues To Drive Demand

Myntra's End of Reason Sale has grown into one of India's largest fashion-led sale events. Its appeal lies in the combination of:

• Strong brand participation
• Deep discounts across categories
• Timed drops and early access strategies

This year, the addition of VIP access further gamifies the shopping experience, rewarding frequent users with early entry and better deal visibility.

As Myntra opens its VIP doors tonight, shoppers have a clear choice, wait for the general sale or move early and secure the best picks before stocks run low. For those who have already been eyeing specific brands or categories, this is the moment to act.

Frequently Asked Questions (FAQs)

1. When does Myntra VIP Access start?

Myntra VIP Access begins at midnight before the official sale launch, offering early shopping access to select users.

2. When is the Myntra End of Reason Sale 2026 starting?

The full sale opens to all users on May 29, 2026.

3. What are the benefits of VIP access on Myntra?

VIP users get early access to deals, better stock availability, and a smoother checkout experience.

4. Are VIP access discounts better than regular sale discounts?

Often, yes. Many opening hour deals include stacked discounts that may not last beyond the initial phase.

5. How can I avoid items going out of stock during Myntra sales?

Wishlist products in advance and check out immediately once the sale goes live to secure your purchase.