Want To Support Local in Style? Top 10 Women's Apparel Picks from India's Favourite Homegrown Brands

India's fashion landscape is buzzing with homegrown labels offering stylish, affordable apparel rooted in tradition yet ready for today's world. These brands combine artisanal techniques with modern silhouettes - making them ideal for work, casual outings, and even small festive moments. With growing awareness about sustainable and mindful fashion, local labels are leading the way. Here's a look at 10 standout picks that reflect India's diverse textile heritage while keeping style and comfort front and centre. 

Want To Support Local Designers And Look Fabulous? Check Out The Top 10 Women's Apparel Picks FIndia's Favorite Homegrown Brands; Photo Credit: Pexels

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1. Anaya Handloom Linen Saree

Crafted from Bhagalpuri linen, this saree is ideal for both daytime wear and evening gatherings. The fabric feels light against the skin while offering a structured drape that flatters all body types. It comes with a matching blouse piece, making it a complete outfit. The understated zari work adds a touch of elegance without being over the top.

2. Sahaj Paridhan Jaipuri Cotton Wrap Skirt

Easy to wear and effortlessly chic, this Jaipuri wrap skirt made from pure cotton brings comfort and boho charm together. The high-rise, wrap-around style allows for a customised fit, while the block print adds ethnic flair. Whether you pair it with a simple tank top or a fitted kurta, it's a versatile option for casual outings, travel, or weekend brunches.

3. NASRO Embroidered Kurta Set with Red Dupatta

This traditional three-piece set offers elegance with a festive edge. The white rayon kurta features delicate embroidery on the yoke and is paired with matching straight pants and a vibrant red dupatta. What sets this apart is the mirror work and intricate detailing on the dupatta - adding just the right amount of drama to a minimalist base.

4. BLOCKS OF INDIA Straight Kurta Set with Pintucks

Handmade in Jaipur, this cotton kurta set blends artisan detailing with everyday practicality. The straight-cut kurta features subtle pintuck detailing on the neckline and sleeves, offering a refined look. The pants come with pockets and a drawstring for added comfort and convenience.

5. Shivanya Handicrafts Cotton Mulmul Block Print Saree

Soft, breezy, and undeniably charming - this cotton mulmul saree is all about laid-back elegance. With traditional hand block prints and a comfortable mulmul blouse piece, this saree is perfect for hot climates and long days. It drapes effortlessly, making it suitable for daily use or casual celebrations.

6. Shivanya Indigo Cotton Mulmul Saree

This cotton mulmul saree features soft fabric and beautiful block prints in classic indigo hues. It's ideal for daytime events, small get-togethers, or simply when you want to feel elegant yet comfortable. With its airy texture and unstitched blouse piece included, it's easy to style for various occasions.

7. NASRO Purple Rayon Embroidered Suit Set

Crafted from breathable viscose rayon, this kurta and pant set is designed for style without compromising on comfort. The printed finish, subtle embroidery, and flattering cut make it suitable for both workdays and casual outings. It's a ready-to-wear outfit that saves time and still looks put together.

8. NASRO Orange Cotton Kurta Set

Made from pure cotton, this orange anarkali-style kurta set blends comfort and vibrancy effortlessly. The printed details are bold yet tasteful, and the matching pants add a clean, coordinated finish. Its flattering fit works well across sizes and body types. Whether you're running errands or heading to a friend's lunch, this set delivers easygoing elegance.

9. OmenSilks Linen Cotton Zari Dupatta

A well-made dupatta can transform even the simplest of outfits, and this one delivers just that. Woven in a linen-cotton blend with a silver zari border, this piece strikes a balance between festive and functional. Lightweight yet eye-catching, it's great for layering over kurtas or dresses when you want to elevate your look with minimal effort.

10. Shivanya Mulmul Block Printed Saree with Tassels

This saree celebrates Indian craftsmanship with its rich hand block prints and airy mulmul cotton base. Finished with elegant tassels, it adds a touch of whimsy to your ethnic wardrobe. The fabric is gentle on the skin, making it perfect for long hours. It's an easy choice for festive lunches, cultural events, or even low-key weddings.

Homegrown fashion isn't just a trend - it's a meaningful choice that supports local artisans and sustainable production. These picks reflect India's rich textile history while meeting the demands of today's fast-moving world. Whether you're dressing up for work, a festive get-together, or a relaxed day out, there's something in this collection for every mood and moment. By choosing these pieces, you're not only elevating your style but also empowering Indian craftsmanship, one outfit at a time. Shop Now On Amazon.