Amazon Prime has come a long way since its launch, evolving from a quick-delivery promise into an all-in-one subscription service that touches nearly every aspect of digital life. Whether you're streaming a new series, grabbing last-minute groceries, or shopping during a sale, chances are Prime is working behind the scenes to make things faster, cheaper, and more seamless. But even if you've been a loyal subscriber for years, there's a lot more to Prime in 2025 than meets the eye.
This one's big. From June 17, 2025, Amazon will introduce limited ads within Prime Video for subscribers on the standard ₹1499/year plan. This brings India in line with what's already being rolled out in other markets like the US and UK.
For those who prefer uninterrupted viewing, Amazon will offer an optional ad-free upgrade at ₹699/year, in addition to your Prime membership. It's a strategic shift to offset rising production costs, but for viewers, it means you'll now have to choose between budget and seamless entertainment.
Also Read: How To Share Amazon Prime Membership With Family While Maintaining Your Watch List
Amazon India has segmented its Prime membership into three tiers: Prime Lite (₹799/year), Prime Shopping (₹399/year) and the standard Prime (₹1499/year). While the full Prime membership includes access to Prime Video, Prime Music, and all shopping benefits, the Lite and Shopping plans are more focused.
If you've been paying for the full plan but only use the shopping benefits, the other two might be more budget-friendly.
What used to be a metro-only perk has now spread to smaller cities. In 2025, same-day and one-day delivery is available in over 50 Indian cities, including tier-2 and tier-3 towns like Surat, Nagpur, Indore, and Bhubaneswar.
Amazon has doubled down on logistics infrastructure, thanks to heightened competition from other e-commerce players. For Prime members, this means faster service, even in unexpected corners of the country.
Here's an underused gem: your Prime subscription gives you access to Prime Reading, a rotating library of eBooks, magazines, and comics, free to download and read via the Kindle app.
From bestsellers to regional fiction and lifestyle magazines, the collection is updated regularly. No extra charge. No Kindle device needed. Just install the Kindle app on your phone and sign in with your Amazon account.
While Amazon Household sharing isn't available in India, the ₹1499 Prime plan supports up to five profiles on one account. Each user can have their own watchlist, recommendations, viewing history, and parental controls, all under a single subscription.
Plus, Prime Video can be used on multiple devices, including smart TVs, laptops, tablets, and mobile phones. So your family can binge different shows at the same time without stepping on each other's preferences.
Yes. Starting June 17, 2025, Prime Video on the ₹1499 plan will include limited ads. You can pay ₹699/year extra to remove them.
Absolutely. Amazon now offers Prime Shopping (₹399/year) and Prime Lite (₹799/year), depending on whether you want just shopping or shopping + basic video access.
Yes, Amazon has extended same-day and one-day delivery to over 50 cities, including tier-2 and tier-3 locations.
Prime Reading is a free e-book service included with Prime. Just download the Kindle app and log in to start reading.
Yes, you can share Prime benefits with one other adult in your household through Amazon Household.
Amazon Prime in 2025 is no longer just a convenience, it's a customisable membership designed to adapt to how you shop, stream, and save. Whether you're in it for the fast deliveries, regional streaming, or free e-books, understanding the full scope of your plan and these new updates can help you make the most of your membership.