Elegant Ethnicwear On Sale: Soch Discounts At Myntra Big Fashion Festival

Every festive season sparks a fashion rush, but this year, the Myntra Big Fashion Festival has turned the usual scroll into a treasure hunt. With Soch offering up to 55% off on its ethnicwear range, wardrobes are set for a delightful makeover. The collection doesn't just promise classic charm, it redefines everyday elegance with thoughtful details. And with discounts that drop saree blouses to under ₹1000 and dupattas to under ₹500, the temptation is real. Let's look at the pieces creating the most buzz.

Elegant Ethnicwear: Soch Discounts At Myntra Big Fashion Festival; Photo Credit: Pexels

Top Soch Picks At Myntra Big Fashion Festival

1. Printed Unstitched Dress Material

This navy blue and red set is an unstitched dream that offers the freedom to tailor it perfectly. The cotton-blend kurta fabric features printed patterns, paired with a solid shantoon bottom. What steals the show is the embroidered organza dupatta with a delicate border. The generous fabric lengths ensure it works for both formal and festive tailoring. A classic example of how versatile pieces still hold centre stage during seasonal sales.

Also Read: Feel Luxurious And Look Lovely In Exquisite Cotton Tops Under ₹1000 on Myntra

2. Floral Yoke Design Straight Kurta

Simple, breezy, and flattering, this beige and white kurta makes a strong case for effortless dressing. The floral yoke design with subtle thread work adds just the right touch of detailing without overwhelming the look. Its knee-length cut and straight hemline make it perfect for both office wear and festive evenings. The viscose rayon fabric ensures comfort while still keeping it chic. For anyone hunting a budget-friendly upgrade, this is a wardrobe win.

3. Mandarin Collar Printed Tunic

Tunics rarely get this much attention, but this orange printed option has earned its spotlight. Featuring a sharp mandarin collar and three-quarter sleeves, it balances structure with softness. The lightweight viscose muslin makes it a go-to for transitional weather, while the vibrant print gives it a bold edge. Whether paired with trousers or worn as a statement piece, it's a bargain at under ₹1000.

4. Printed V-Neck Sequinned Saree Blouse

Blouses often define the mood of a saree, and this green, white, and pink printed blouse does exactly that. With a V-neckline, sequinned finish, and tie-up detail at the back, it hits that sweet spot between traditional and trendy. The silk blend fabric lends it sheen, making it perfect for evening wear. At less than half its MRP, it's easily the most versatile party starter in the sale.

5. Floral Woven Design Zari Dupatta

Every wardrobe needs a dupatta that uplifts even the simplest kurta, and this zari-woven chanderi piece fits the bill. The green, yellow, and brown floral pattern is accented by a tasselled border, making it an accessory worth more than its price tag. At just ₹478, this 2.25-metre dupatta is a steal, ready to be styled with multiple outfits. A classic add-on that guarantees repeat use without guilt.

Why These Deals Matter

What stands out about this sale isn't just the slashed prices but the variety it offers. Shoppers can pick unstitched sets to customise, everyday kurtas that balance comfort with design, or statement blouses that transform existing sarees. Add-ons like the zari dupatta underline how well Soch blends tradition with accessibility. Also, Myntra's payment offers, from HDFC card discounts to assured cashback, stack up to make the deals even sweeter.

Festivals call for fresh beginnings, and nothing reflects it better than updating a wardrobe with timeless ethnicwear. The Soch range at Myntra Big Fashion Festival proves that elegance doesn't need to come with an extravagant price tag. From tailoring-friendly fabrics to statement-ready blouses, these picks are perfect reminders that smart shopping makes celebrations even brighter. Shop now on Myntra