Top Choker Jewellery Picks From Rubans and Priyasi in the Myntra EORS Sale

There's a curious trend this festive season: more shoppers are choosing statement jewellery before clothes. The reason? Heavy bridal-style chokers, gemstone pieces, and pearl-embellished sets are now showing up at unexpectedly modest price points during the Myntra EORS. For many, the excitement isn't just about a discount; it's about accessing the traditional luxe look usually reserved for weddings and big occasions.

Rubans and Priyasi, both much-loved for their dramatic ethnic collections, are causing a stir for offering embellished sets that once felt like heirloom-level purchases. With hand-beaded work, AD stones, ruby reds, emerald accents, and gold plating on brass, these sets now fit comfortably into a budget that doesn't demand planning or sacrifice. So, shoppers aren't just browsing, they're building jewellery trousseaus for festive functions, intimate weddings, and themed celebrations without stealthily checking their bank balance. These 5 top choker jewellery picks from Rubans and Priyasi stand out for their versatility, sparkle, and handcrafted appeal, and they show why jewellery is stealing the spotlight during the Myntra EORS.

Best Bridal Jewellery From Rubans & Priyasi to Shop During Myntra EORS
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Standout Bridal-Style Choker Picks From Rubans And Priyasi

1. Rubans White Pearl Contemporary Choker

A contemporary take on the traditional pearl choker, this 18K gold-plated set blends white beaded work and glimmering artificial stones with a sleek drawstring finish. The matching drop earrings complement sarees, Indo-Western outfits, and even minimal cocktail looks. Its handcrafted brass base offers durability while keeping the overall look refined and classy. Perfect for daytime celebrations or receptions that call for understated radiance.

2. Priyaasi Silver Blue Multilayer AD Choker

This silver-plated multilayer choker stands out with striking blue AD stone detailing and beaded embellishments. The layered structure adds drama, making it ideal for outfits in contrasting shades like ivory, pastel pink, deep navy, or wine. The drop earrings echo the same elegance, creating a sophisticated set that brings a fine balance of colour, shine, and texture. It works brilliantly for cocktail evenings, engagement celebrations, and festive gatherings.

Also Read: How To Choose Anti-Tarnish Bracelets: A Complete Guide For Everyday Jewellery Lovers

3. Rubans Ruby Red Stone Gold Choker

For those who love bold bridal colours, this 22K gold-plated set with ruby red stones blends tradition with modern flamboyance. The handcrafted piece comes with drop earrings that mirror its beaded pink-toned stonework, evoking the richness of classic heirloom sets. Wear it with silk sarees, embroidered lehengas, or ornate suits to make an effortless statement during festive nights, grand celebrations, or themed ceremonies requiring grandeur without weighty spending.

4. Priyaasi Gold Floral Pearled Pendant Set

This floral-themed jewellery set feels delicate yet festive. The gold-plated pendant is adorned with intricate AD stones and pearl beading that adds a charming dazzle without overwhelming the neckline. The matching studs complete the look with subtle grace, making the set perfect for mehendi celebrations, puja ceremonies, or elegant daytime events. Its lightweight style pairs well with layered kurtas, anarkalis, and pastel sarees.

5. Rubans Lotus Motif Ruby & Emerald Set

This 22K gold-plated jewellery set celebrates traditional motifs with a stunning lotus design, accented by ruby and emerald-toned stones. The brass base and crystal embellishments add a rich glow, while the hook closure offers comfort for longer wear. The matching drop earrings maintain the same regal tone. This set brings a statement finish to Kanjivaram-inspired silhouettes, embroidered lehengas, and festive gowns.

Bridal and festive jewellery no longer sits behind glass counters waiting for the “right occasion” or a heavy bill. With sales like EORS making such pieces unexpectedly accessible, many shoppers are choosing to build collections around jewellery first, outfits second. Rubans and Priyasi are driving this shift by offering designs that look premium, feel festive, and won't make anyone hesitate before checkout. If affordability is now the new luxury, then it's shining brighter than ever in the jewellery aisles. Shop now on Myntra.