No Labels, Just Style: How TIGCs Polo T-Shirts Are Redefining Gen Z Fashion

GenZ, the second youngest generation between millennials and Generation Alpha is rewriting the rules. With a penchant for authenticity, inclusivity, and self-expression, this cohort is challenging traditional norms and embracing their own formative experiences. As per a 2024 McKinsey report, they're known as ‘digital natives' - the first generation to grow up with the internet. And like any typical digital natives, Gen Zers are extremely online. Gen Zers are known for working, shopping, dating, and making friends online. They often turn to the internet when looking for any kind of information, including news and reviews, prior to making a purchase. 

No Labels, Just Style: How TIGCs T-Shirts Are Redefining Gen Z Fashion
Photo Credit: The Indian Garage And Co.

And when it comes to fashion, Gen Z loves expressive clothes, wants to stand out rather than fit in, and has an ever-changing style; what was in a month ago might already be out. They love both fast fashion and vintage styles. Hence, they mix and match to express themselves. Another fashion trend that is growing into a movement is unisex clothing, these apparels speak to identity rather than conformity. Among the brands leading this charge in India is The Indian Garage Co. (TIGC), whose polo t-shirts are making waves across wardrobes and social media feeds alike.

Also Read: Polo T-Shirts Are Back In Trend For Women, Here Are 5 Ways To Style Them

Unisex Fashion In India

No Labels, Just Style: How TIGCs T-Shirts Are Redefining Gen Z Fashion
Photo Credit: Pexels

Unisex fashion is no longer a niche concept, it's a cultural shift. Gen Z, comprising over 375 million individuals in India is driving this transformation with their demand for clothing that reflects their values and individuality. They are not just consumers; they are curators of their own style narratives. For them, fashion is a form of activism, a way to challenge societal norms and celebrate fluidity.

This shift is evident in the rise of gender-neutral collections from Indian brands like Blur by Being Human, NorBlack NorWhite, and now, TIGC. These labels are responding to a generation that refuses to be boxed into men's or women's sections, instead opting for pieces that prioritise comfort, versatility, and expression.

Lately, The Indian Garage Co. has become a favourite among Gen Z shoppers. Known for its streetwear-inspired designs and trend-forward collections, TIGC has recently launched a line of polo t-shirts that are as stylish as they are inclusive. If you wish to explore TGIC polo t-shirt collection click on "Polo Collar T-Shirts by The Indian Garage And Co. on Myntra."

These polo t-shirts, available in a variety of colours and fits, are designed to suit all body types and identities. Whether paired with joggers for a laid-back look or layered under a blazer for a smart-casual vibe, they offer endless styling possibilities. 

Why Gen Z Loves Unisex Fashion

No Labels, Just Style: How TIGCs T-Shirts Are Redefining Gen Z Fashion
Photo Credit: Pexels

Originally designed as a unisex staple, polo t-shirts have long transcended gender boundaries. However, the rise of fast fashion introduced rigid classifications, labelling polo t-shirts as either men's or women's. Today, Gen Z is reshaping that narrative, embracing the true essence of what makes polo t-shirts universally appealing.

• Versatility: Polos are effortlessly adaptable. Whether dressed up or down, they suit every style and body type, offering endless possibilities for personal expression.
• Comfort: TIGC's polos combine relaxed fits with breathable fabrics, delivering all-day comfort without compromising on style.
• Expression: For Gen Z, fashion is a form of identity. Unisex polos serve as a blank canvas, perfect for showcasing individuality and values.
• Inclusivity: By removing gender labels, these polos promote a culture of acceptance and belonging, where everyone feels seen and celebrated.

The rise of unisex fashion is more than a trend; it's a cultural statement. It reflects a generation that values freedom, diversity, and authenticity. Gen Z is not interested in performative inclusivity; they demand real change. Brands that fail to adapt risk becoming irrelevant.

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Frequently Asked Questions (FAQs)

1. What makes a polo t-shirt unisex?

Polo t-shirt featuring inclusive sizing, neutral designs, and versatile fits that suit all genders and promoting fashion without labels are considered unisex polo t-shirts.

2. Why is Gen Z embracing unisex fashion?

Gen Z values authenticity, comfort, and self-expression. Unisex fashion allows them to break gender norms and wear what feels right.

3. How can I style a unisex polo t-shirt?

Pair it with jeans, joggers, skirts, or layer it under jackets. The minimalist design makes it easy to adapt to any personal style.

4. Where can I buy unisex polo t-shirts?

You can buy unisex polo t-shirts on major e-commerce platforms like Myntra, as well as the brand's official website.

5. Is unisex fashion a passing trend or a lasting movement?

It's a lasting movement. As inclusivity becomes central to fashion, unisex styles are expected to grow and evolve with consumer values.

The unisex polo t-shirts from Indian Garage Co. are more than just garments, they are symbols of a new fashion era. An era where labels are irrelevant, and looks speak louder than words. For Gen Z, fashion is not about fitting in; it's about standing out, being seen, and being true to oneself.

As this movement gains momentum, one thing is certain: the future of fashion is fluid, inclusive, and unapologetically expressive. And with brands like TIGC leading the way, India is poised to become a global hub for progressive, Gen Z-approved style. Click here to shop more from The Indian Garage And Co.