Amazon Great Indian Festival 2025: Here Is All You Need To Know

The memberships are renewed, and shopping carts are overflowing as people eagerly wait for sales to go live, hoping to find the perfect gifts to make the Festival of Lights a memorable affair for their loved ones. From dinner sets, beauty hampers, and gourmet food baskets to electronic gadgets and the ever-reliable chocolates and mithai, the options for fervent Diwali shoppers are endless. The real challenge, however, lies in balancing budgets with big expectations.

Shoppers can enjoy a 10% instant discount on debit cards, credit cards, and credit card EMIs
Photo Credit: Pexels

The festive season in India is synonymous with shopping, celebrations, and gift-giving, and no event captures this excitement quite like the Amazon Great Indian Festival. Each year, the e-commerce giant hosts this mega sale ahead of Navratri and Diwali, offering customers the chance to shop from millions of products at unbeatable prices. This year, the Amazon Great Indian Festival begins on September 23, 2025, with Prime members gaining 24-hour early access from September 22, 2025.

Also Read: 5 Amazon Great Indian Festival Hacks To Score Maximum Savings

With exclusive discounts, bank offers, lightning deals, and special launches, the festival is more than just a sale, it is a national shopping extravaganza. If you are planning big-ticket purchases or stocking up on festive essentials, here is everything you need to know to make the most of this year's event.

Early Access For Prime Members

The sale will feature blockbuster deals on mobiles, electronics, fashion, home essentials, and more.
Photo Credit: Pexels

Amazon Prime members enjoy the unique advantage of 24-hour early access to all deals. This is crucial because some of the best bargains, especially on high-demand products such as smartphones, smart TVs, and fashion labels, often sell out quickly. Subscribing to Amazon Prime before the festival not only guarantees early entry but also comes with added perks such as free fast delivery, Prime Video entertainment, and Prime Music streaming.

For those considering major purchases, this early access window can mean the difference between securing a dream product at a discounted price or finding it sold out when the general sale begins.

Discounts And Bank Offers

One of the most attractive aspects of the Great Indian Festival is the 10% instant discount available on debit cards, credit cards, and credit card EMIs. What adds extra value and makes this sale a golden chance is that GST Savings are already included. This ensures buyers get maximum benefit on shopping across all categories.

In addition, shoppers can look forward to:

• No-Cost EMI options on electronics and appliances
• Exchange offers on mobiles and large appliances, letting customers trade in old products for added discounts
• Amazon Pay cashback, redeemable on future purchases or bill payments
• Coupon stacking, where digital coupons are applied alongside existing offers
• For savvy buyers, combining these options is the secret to unlocking maximum value.

Categories To Watch Out For

Exclusive Amazon Specials and new product launches will be unveiled during the festival.
Photo Credit: Pexels

1. Mobiles And Electronics

The smartphone segment remains the biggest draw at the Amazon Great Indian Festival. Expect heavy discounts on flagship devices, budget-friendly models, and exclusive launches from brands such as Samsung, OnePlus, and iQOO. Accessories like smartwatches, earbuds, and chargers are also set to feature prominently.

Laptops, tablets, and cameras usually receive major markdowns as well, making this the perfect time for students, professionals, and content creators to upgrade their gadgets.

2. Large Appliances

Televisions, refrigerators, washing machines, and air conditioners are perennial favourites. Buyers can benefit from exchange programmes, extended warranties, and free installation services. Smart TVs, in particular, are expected to see substantial price cuts, reflecting India's growing demand for connected entertainment.

3. Fashion And Lifestyle

With Navratri and Diwali approaching, fashion becomes the highlight of the season. Customers can expect up to 70% off on ethnic wear, festive collections, footwear, jewellery, and accessories. Both Indian and international brands often roll out exclusive festive lines.

4. Home And Kitchen

From cookware sets and small kitchen gadgets to furniture and décor, this category is ideal for getting your household festival-ready. Bed linens, curtains, and decorative lighting solutions are usually bundled into attractive festive deals.

5. Daily Essentials

Beyond electronics and fashion, Amazon ensures that essentials such as groceries, personal care, and household supplies are also discounted. Stocking up during the sale can help families save significantly over time.

Exclusive Storefronts And New Launches

The Amazon Great Indian Festival also serves as a platform for exclusive launches and brand collaborations. Expect Amazon Specials in smartphones, appliances, and home gadgets.

Additionally, the platform is known for curating themed storefronts, such as:

• Small Business Specials: Products from local and small-scale sellers
• Made in India Collections: Handicrafts, textiles, and regional specialities
• Amazon Fashion Storefronts: Curated festive looks and style edits

These themes not only enrich the shopping experience but also support small and home-grown businesses.

Top Tips To Make The Most Of The Sale

• Prepare your wishlist early: Save products in advance to track price drops.
• Monitor lightning deals: These limited-time offers sell out quickly; enable notifications.
• Stack discounts: Combine bank offers, coupons, and Amazon Pay rewards for extra savings.
• Compare prices: With Flipkart's Big Billion Days also live, cross-check deals for the best value.
• Set a budget: Festive sales can be tempting, but clear limits help avoid overspending.

Amazon Great Indian Festival: A One-of-a-Kind Event

The Amazon Great Indian Festival is more than just a shopping event, it has become a seasonal ritual that sets the festive mood across India. Families prepare for Diwali by upgrading appliances, buying new clothes, and exchanging gifts with loved ones. For sellers, especially small and medium businesses, the festival provides unparalleled visibility and sales volumes that can define their financial year.

In 2025, with India's digital retail market expanding faster than ever, the festival is expected to witness record participation. For consumers, this means more variety, sharper offers, and greater convenience. For sellers, it brings unmatched access to millions of customers.

The Amazon Great Indian Festival begins on September 23, 2025, with Prime members enjoying exclusive early access from September 22. With 10% instant discounts on cards and EMIs, GST savings, blockbuster deals across mobiles, electronics, fashion, home, and essentials, along with exclusive launches, the festival promises one of the most rewarding shopping experiences of the year.

For those preparing for the festive season, this is the perfect opportunity to shop smart, save more, and bring home everything from essentials to indulgences, at unbeatable prices.

Frequently Asked Questions (FAQs)

1. When does the Amazon Great Indian Festival 2025 start?

The Amazon Great Indian Festival 2025 starts on September 23, with Prime members getting early access from Monday, September 22, 2025.

2. What are the bank offers available during the Amazon Great Indian Festival 2025?

Shoppers can enjoy 10% instant discounts on debit cards, credit cards, and credit card EMIs, along with no-cost EMI, exchange offers and cashback rewards via Amazon Pay.

3. What categories will see the biggest discounts?

The sale features blockbuster deals across mobiles, electronics, fashion, home and kitchen, large appliances, and daily essentials.

4. Is it worth subscribing to Amazon Prime before the Great Indian Festival?

Yes. Prime members enjoy 24-hour early access, free fast delivery, and exclusive deals that often sell out quickly.

5. How can I maximise savings during Amazon Great Indian Festival 2025?

To save the most, shoppers should prepare wishlists in advance, stack bank offers with Amazon coupons, monitor Lightning Deals, and compare offers with those from other marketplaces.