Meet Rufus: Your AI Shopping Sidekick For The Amazon Great Indian Festival

The Amazon Great Indian Festival is back, and it's bigger, brighter, and smarter than ever. With thousands of deals dropping daily, navigating this shopping extravaganza can feel overwhelming. But this year, Amazon has introduced Rufus, an AI-powered shopping assistant designed to simplify your experience. Whether you're hunting for a new smartphone or stocking up on Diwali essentials, Rufus helps you make informed decisions, compare products, and grab the best offers, all without endless scrolling. It's like having a savvy friend who knows the ins and outs of Amazon's vast marketplace.
So, why should you care about Rufus? Because it's not just another chatbot, it's a personalised shopping guide that understands your preferences, budget, and timing.

How To Use AI Shopping Guide For Amazon Great Indian Festival; Photo Credit: Amazon

Rufus can highlight trending deals, summarise customer reviews, and even predict price drops. With the Great Indian Festival kicking off on 23 September and Prime members getting early access, using Rufus could mean the difference between snagging a blockbuster deal and missing out. Whether you're upgrading your tech or refreshing your wardrobe, Rufus ensures you shop smart and save big this festive season.

What Is Rufus And Why It Matters

Rufus is Amazon's in-app AI shopping assistant, designed to make your shopping experience more intuitive and efficient. Unlike traditional search tools, Rufus uses generative AI to understand your queries, summarise reviews, and recommend products based on your preferences. It's built into the Amazon app and can be accessed via a chat bubble icon. Rufus is especially useful during high-volume sales like the Great Indian Festival, where thousands of deals can overwhelm even the savviest shopper. From comparing OLED vs LED TVs to finding the best moisturiser for dry skin, Rufus delivers answers fast and accurately.

How To Use Rufus During The Great Indian Festival

Using Rufus is simple. First, update your Amazon app to the latest version. Then, tap the Rufus icon at the bottom of your screen to open the chat interface. You can type questions like “best gaming laptops under ₹80,000” or “top-rated air fryers” and Rufus will instantly provide curated results. You can also ask for comparisons, such as “compare Sony WH-1000XM5 vs Bose QC45,” and Rufus will break down the specs, reviews, and prices. It's like having a tech-savvy friend who's done all the research for you.

Also Read: 5 Best iPhone Offers During Amazon Great Indian Festival 2025

Smart Shopping Hacks With Rufus

Rufus isn't just about finding products, it's about shopping smarter. You can use it to build a wishlist before the sale starts, ensuring you're ready when prices drop. Rufus also helps you discover new categories you might overlook, thanks to its “Try Something New” feature. Want to know which bank offers the best cashback? Rufus can tell you. Need to find out if a jacket is machine washable? Rufus pulls that info from product specs and reviews. It's your one-stop solution for making informed, confident purchases.

Categories To Watch This Festive Season

The Great Indian Festival is known for massive discounts across categories. Electronics are a hot favourite, expect deals on smartphones, laptops, and smart TVs. Fashion lovers can score big on brands like Levi's, Adidas, and Puma. Home and kitchen appliances, especially air fryers and mixers, are also heavily discounted. Books, gaming accessories, and entertainment products see price cuts too. Rufus helps you navigate these categories by offering curated lists, trending products, and even hidden gems you might miss while browsing manually.

How To Use AI Shopping Guide For Amazon Great Indian Festival; Photo Credit: Amazon

Rufus Vs Traditional Shopping: The Real Difference

Traditional online shopping often involves opening multiple tabs, reading endless reviews, and manually comparing specs. Rufus changes that. It summarises reviews, highlights pros and cons, and offers side-by-side comparisons all within the app. It also filters out irrelevant products and focuses on what matters to you. During the Great Indian Festival, when time is of the essence and deals vanish quickly, Rufus ensures you don't waste a second. It's not just faster, it's smarter, more personalised, and far more efficient.

How Rufus Helps You Save More

Beyond product discovery, Rufus is a savings powerhouse. It identifies bundle offers, bank discounts, and exchange deals that might otherwise go unnoticed. It also fact-checks “too good to be true” claims, ensuring you don't fall for misleading discounts. Rufus can even predict when a product might drop in price, helping you time your purchase perfectly. With up to 80% off on electronics and 65% off on home appliances this year, Rufus ensures you get maximum value for every rupee spent.

Also Read: 5 Amazon Great Indian Festival Hacks To Score Maximum Savings

The Future Of AI Shopping With Amazon

Rufus is just the beginning. Amazon is rolling out other AI features like Lens AI for visual searches and Quick Learn buying guides. These tools aim to make shopping more conversational, personalised, and intuitive. Rufus will continue to evolve, learning from user behaviour and feedback to offer even smarter recommendations. As AI becomes central to e-commerce, tools like Rufus will redefine how we shop, making it less about browsing and more about discovering exactly what we need, when we need it.

How To Use AI Shopping Guide For Amazon Great Indian Festival; Photo Credit: Amazon

The Amazon Great Indian Festival is more than just a sale, it's a celebration of smart shopping. With Rufus by your side, you can navigate the chaos, uncover hidden deals, and make confident purchases without the stress. Whether you're upgrading your tech, refreshing your wardrobe, or prepping your home for Diwali, Rufus ensures you get the best value. So, update your app, tap that chat bubble, and let Rufus guide you through India's biggest shopping event. This festive season, shop not just with excitement, but with intelligence.

Frequently Asked Questions (FAQs)

Q1: What is Amazon Rufus and how do I access it?

Rufus is Amazon's AI shopping assistant available in the Amazon app. You can access it by tapping the chat bubble icon at the bottom of the screen after updating your app.

Q2: Can Rufus help me compare products?

Yes, Rufus can compare products side-by-side, including specifications, reviews, and prices. Just ask it to compare two items and it will provide a detailed breakdown.

Q3: Does Rufus work only during the Great Indian Festival?

No, Rufus is available year-round, but it's especially useful during sales like the Great Indian Festival when deals are abundant and time is limited.

Q4: Can Rufus help me find bank offers and EMI options?

Absolutely. Rufus can identify which products have bank discounts, cashback offers, and EMI options, helping you maximise your savings.

Q5: Is Rufus available on desktop or only on mobile?

Currently, Rufus is integrated into the Amazon mobile app. For the best experience, use it on your smartphone or tablet.