Brand Of The Day Alert: Asics Takes Centre Stage At Myntra Big Fashion Festival Today

India's biggest style carnival, the Myntra Big Fashion Festival 2025, is in full swing, and fashion-savvy shoppers have every reason to celebrate. Known for mixing irresistible discounts with a daily dose of surprise, the festival has been keeping shoppers hooked with its 'Brand of the Day' spotlight. Each day, Myntra rolls out one marquee label with attractive deals, ensuring the excitement never dips.

The right pair of shoes can take you from ordinary to standout in seconds.
Photo Credit: asics

And today, for September 23, 2025, Myntra has unveiled its much-awaited Brand of the Day: Asics. The globally loved sportswear brand is here with offers of up to 50% off on men's footwear, apparel and accessories. Whether you are a seasoned runner, a weekend gym-goer or simply someone who swears by the athleisure aesthetic, this is the golden opportunity to snag Asics at unbeatable prices.

Also Read: Tailored For Savings: How GST Reform Is Stitching Up Better Deals On Myntra

The Thrill Of The Brand Of The Day

The concept of a “Brand of the Day” adds a layer of thrill to the Big Fashion Festival. Imagine scrolling through Myntra daily to see which of your favourite brands cuts, it's like unwrapping a gift every morning. While the larger festival is brimming with discounts across categories, this unique feature ensures that shoppers get an exclusive deal window on one star brand that takes centre stage.

This approach is a masterstroke in keeping the buzz alive throughout the festival. It means every day offers something new, something fresh, and something that appeals to different kinds of shoppers. Today, that spotlight shines brightly on Asics, a brand synonymous with high-performance gear and a loyal fan base across the globe.

Why Asics Deserves The Spotlight

Comfort in shoes is as important as style, the best ones give you both.
Photo Credit: asics

Founded in Japan in 1949, Asics has become a powerhouse in sports and lifestyle wear. Its name, derived from the Latin phrase Anima Sana In Corpore Sano (a sound mind in a sound body), says everything about its ethos. The brand has carved a niche for itself in creating products that merge science, technology, and comfort, making them a favourite for athletes as well as fashion-forward individuals.

In India, Asics has struck a chord with the rising tribe of health-conscious millennials and Gen Z, who are as particular about style as they are about performance. The shoes are not only engineered to withstand miles of running but are also versatile enough to pair with casual outfits. And now, with the Myntra Big Fashion Festival discounts, owning a pair doesn't have to burn a hole in your wallet.

What's On Offer Today?

The up to 50% off sale includes a wide selection of men's essentials from Asics:

• Running Shoes: From the iconic Gel series to lightweight trainers, designed for every stride and surface.
• Athletic Apparel: Tees, shorts and track pants crafted for movement, breathability and comfort.
• Sports Accessories: From caps to socks that complete your training look.

These are not just fashion buys; they are investments in comfort, performance and long-lasting quality. Considering how Asics rarely goes on deep discount outside of seasonal clearance sales, today's offer is an opportunity that shoppers shouldn't think twice about.

Myntra's Festival Magic

The Myntra Big Fashion Festival has, over the years, established itself as more than just a shopping event. It is a celebration of style, value and anticipation. With every passing day, the event has been keeping customers engaged, thanks to special launches, limited-time deals and the much-loved Brand of the Day series.

It's no surprise that shoppers now plan their carts, waiting to see if their preferred label takes the daily spotlight. Yesterday it might have been a heritage fashion house, tomorrow it could be a streetwear sensation, but today it is all about Asics.

In an era where shoppers are spoilt for choice, what makes Asics' Brand of the Day offer stand out is its blend of function and fashion. It isn't just about picking up another pair of trainers, it's about investing in footwear and apparel that aligns with lifestyle, wellness and trend. Add to it Myntra's festival-exclusive discount, and you have a deal that ticks all the right boxes.

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Frequently Asked Questions (FAQs)

1. What is Myntra's Brand of the Day during the Big Fashion Festival?

Myntra's Brand of the Day is a special daily feature of the Big Fashion Festival, where one popular brand is highlighted with exclusive deals and steep discounts. It keeps shoppers excited with fresh offers every day.

2. Which brand is featured as the Brand of the Day on 23 September 2025?

On September 23, 2025, Myntra announced Asics as the Brand of the Day. Shoppers can grab men's footwear, apparel and sports accessories at up to 50% off for a limited time.

3. What Asics products are available at a discount on Myntra?

The discount includes running shoes, trainers, track pants, shorts, tees and sports accessories from Asics' men's collection. It's the perfect time to shop for both performance gear and athleisure essentials.

4. How long will the Asics Brand of the Day offer last?

The Asics Brand of the Day offer is valid only for September 23, 2025, as part of the Myntra Big Fashion Festival. The deals are time-bound, so shoppers are encouraged to make their purchases before midnight.

5. Can I expect other brands to feature in the coming days?
Yes. Myntra announces a new Brand of the Day every day during the Big Fashion Festival. Each brand comes with its own exclusive discounts, keeping the shopping experience fresh and exciting.