Ethnic wear today is a blend of tradition and modernity
If the Myntra End of Reason Sale (EORS) is the season's grand flea market, Brand of the Day is the showstopper moment; the curtain rises, the spotlight narrows, and one label steps forward to claim your attention. Today, that name is Inddus, and it arrives with a promise: up to 80% off on occasionwear that understands the modern Indian wardrobe, rooted in tradition, tuned to contemporary life.

Myntra End of Reason Sale is the perfect time to refresh your wardrobe at unbeatable prices.
Photo Credit: Myntra
This isn't a nudge to impulse-shop. It's an invitation to build a wardrobe that moves effortlessly between rituals and revelry, boardrooms and baraats, without sacrificing grace, fit, or fabric.
Also Read: Saree Draping Guide for Beginners: Simple Tricks To Keep Pleats And Pallu In Place
Inddus doesn't treat ethnic wear like museum pieces. It edits it, fine-tunes silhouettes, softens palettes, and chooses fabrics that drape beautifully without demanding hours of maintenance. The result is clothing that feels celebratory yet wearable: anarkalis with clean lines and clever panels, sarees that flirt with fusion without losing their essence, kurta sets tailored to flatter, and co-ords that capture the energy of the Indo-Western mood.
Look closely, and you'll see zari accents that shimmer under evening lights, threadwork that traces floral vines in subtle relief, and mirrorwork that catches the camera at just the right angle. The detailing is confident, never cloying. It lets your presence, not just your outfit, do the talking.

Ethnic wear is a blend of tradition and modernity.
Photo Credit: Inddus
The Myntra EORS is abundant by design, but abundance can overwhelm. Brand of the Day cuts through noise with curation. By spotlighting Inddus, it puts a single, cohesive aesthetic within reach, today only, at up to 80% off. For ethnic wear, where craftsmanship and embellishment often command premium pricing, this level of discount serves as an equaliser: it allows you to upgrade staples and experiment with silhouettes in one decisive sweep.

Fabrics define comfort and elegance in festive outfits.
Photo Credit: Inddus
Care is straightforward: dry clean heavily embellished pieces; gentle cold wash for light-embroidered cotton blends; line-dry to preserve structure and elasticity. Steam, don't press, for organza.
A quick trick: sit, reach, and turn in front of a mirror. If the garment pulls or rides, adjust the size, not the way you move.
| Moment | Look | Fabric and Finish | Accessory Note |
|---|---|---|---|
| Morning Pooja | Straight kurta + palazzos + scalloped dupatta | Cotton blend, light threadwork | Studs, slim bangles, juttis |
| Mehendi/ Sangeet | Angrakha anarkali or caped lehenga | Georgette, mirrorwork accents | Chandbalis, potli, block heels |
| Coctail Evening | Organza saree + structured blouse | Organza, minimal shimmer | Metallic heels, cuff bracelet |
| Reception | Floor-length anarkali in jewel tone | Slik blend, zari border | Statement earrings, clutch |
| Festive Office Day | Kurta set with cigarette pants | Matte georgette, tonal embroidery | Watch, studs, low contrast tote |
With these, you can mix, match, and rotate across a festive calendar without the “new outfit every time” strain, financial or mental.
The math is simple: quality ethnic wear rarely sees aggressive markdowns because of craftsmanship costs. Up to 80% off compresses the experimentation risk; you can try a silhouette, test a palette, or upgrade staples without second-guessing. the Myntra Brand of the Day funnels that advantage into a focused window, makes a list, adds to cart with intention, and checks out before the spotlight shifts.
Ethnic wear carries memory. A saree becomes the soundscape of laughter at a cousin's sangeet; an anarkali holds the warmth of a diya-lit courtyard; a kurta set remembers a quiet office Diwali. Inddus designs with that awareness, clothes that honour moments without weighing you down.
Today, Myntra meets that sensibility with a nudge: up to 80% off, today only. If your wardrobe has been waiting for pieces that feel as good as they look, and last beyond the season, this is your cue. Choose garments you'll reach for again. Let them carry your celebrations, comfortably and beautifully.
1. What are the most versatile ethnic wear pieces for festive occasions?
Anarkalis, sarees, and kurta sets are timeless options that can be styled for multiple events.
2. How do I choose the right fabric for ethnic wear?
Georgette and chiffon are ideal for flowy silhouettes, while silk blends and organza work well for structured looks.
3. What colours work best for day and night functions?
Pastels and light tones suit daytime events, while jewel tones and deep shades are perfect for evening celebrations.
4. How can I make ethnic outfits look modern?
Opt for contemporary cuts, fusion co-ords, and minimalistic embellishments for a fresh, updated look.
5. What accessories complement ethnic wear without overpowering it?
Statement earrings or a single focal piece, paired with neutral footwear and a textured clutch, create balanced elegance.