Everyday Comfort Meets Style: Top 5 Zivame And Clovia Deals At Myntra Big Fashion Festival

While everyone's busy scouting for sequined sarees and ornate kurtas, a quieter revolution is happening behind closed doors. Shoppers are picking everyday comfort wear, lingerie, bras, and lounge pants, that make them feel just as festive without the weight of embroidery. This season, Myntra's Big Fashion Festival puts Zivame and Clovia front and centre, offering deals that are hard to overlook. With discounts up to 69% and additional bank offers, the focus is shifting towards comfort and value. After all, what's a celebration if you can't feel good in your own skin?

Feel comfortable in your skin with these 5 cute and comfy lingerie sets.
Photo Credit: Pexels

Festival Picks You Will Want In Your Wardrobe

1. Pink Lingerie Set By Clovia

This pink lingerie set combines delicate lace with practicality, making it an easy upgrade for the wardrobe. The bra offers full coverage without padding or wires, ensuring long hours of wear feel effortless. Paired with high-rise briefs featuring lace panels, the set balances elegance with comfort. At ₹395 (down from ₹1098), it's proof that essentials don't need to cost a fortune.

2. Grey & Pink T-shirt Bra By Zivame

Zivame's grey and pink T-shirt bra shows that everyday wear can still look stylish. With lightly padded, non-wired seamless cups, it delivers a natural shape while keeping things breathable. Designed with regular straps and a neat back closure, this one's a keeper for daily use. At ₹518, discounted from ₹1295, it's the kind of deal that feels like a small win during the festival rush.

3. Grey Workout Bra By Clovia

Fitness enthusiasts know the value of a supportive workout bra. Clovia's grey non-wired lightly padded option ticks all the right boxes. With racerback styling, slip-on convenience, and full coverage, it's built for comfort during workouts yet relaxed enough for lounging. At just ₹383 (originally ₹1199), it's almost half the price of a gym membership, and far more reliable.

Also Read: Top 10 Tips On How To Choose The Right Lingerie For Every Outfit

4. Underwired Padded Bra By Zivame

When a little lift is needed without compromising comfort, Zivame's underwired, lightly padded bra delivers. Offering medium coverage, defined shaping, and all-day support, this piece moves seamlessly from office hours to dinner outings. Made with polyamide and elastane, it blends stretch with structure. The ₹509 price tag, reduced from ₹1695, makes it an attractive addition to any lingerie drawer.

5. Olive Green Lounge Pants By Clovia

Lounge pants are often underestimated, but the olive green pair from Clovia proves they're a wardrobe essential. Made with soft cotton, these mid-rise pants feature two practical pockets and an inner elastic waistband for that slip-on ease we all crave after a long day. Versatile enough to be styled with a tee or camisole, they're priced at ₹493 (MRP ₹1299). This is comfort that works around the clock.

Why These Deals Stand Out

Discounts come and go, but the difference here lies in the thoughtful curation of products. Instead of being limited to occasion wear, Myntra's festival sale puts focus on clothing that adds real value to everyday life. Comfort bras, lingerie sets, and lounge pants may not dazzle like jewellery, but they're investments in daily confidence.

Moreover, with extra coupon discounts, cashback options on leading cards, and inclusive sizing across the collections, the festival ensures everyone finds something that fits, both in size and budget.

Festive shopping doesn't have to be about overstuffed wardrobes or splurges that leave wallets thin. Sometimes, the smartest buys are the ones worn the most. With Myntra's Big Fashion Festival, Zivame and Clovia offer a chance to refresh the everyday with style and comfort, without burning a hole in the pocket. Now that's worth celebrating. Shop now on Myntra.