Lakme HYA Glam Range: From A Jukebox-Shaped Box To Festive-Ready Beauty Essentials, This Launch Has Our Attention

There are beauty launches, and then there are launches that make you pause even before you get to the products. Lakme's latest 9to5 HYA Glam range manages to do just that. Promising hydration-powered glam, fuss-free touch-ups and products that multitask as much as we would like them to, the range arrives with an interesting proposition. But what really caught our attention was the way it was presented.

Inside Lakme HYA Glam jukebox-shaped Diwali PR package
Photo Credit: Lakme

NDTV Shopping got its hands on Lakme's HYA Glam PR package, and we have to say, the creativity behind the entire presentation deserves a moment of appreciation. Designed like a jukebox, the package comes with an in-built Bluetooth speaker, making the unboxing experience feel more like opening a festive surprise than receiving another beauty hamper. And the surprises do not end there.

The PR package unfolds in two layers. The first introduces the HYA Glam products, including a lipstick and an eyeshadow stick, alongside the range's key makeup offerings. The second layer takes an unmistakably Diwali-inspired route. Think sweets, playing cards and a collection of little essentials that somehow always come in handy during the festive rush. Bobby pins, safety pins and even a mini blender make an appearance, making the hamper feel thoughtfully put together for the season. It is a clever mix of beauty, celebration and those last-minute essentials we often find ourselves hunting for before heading out for a festive gathering.

The festive spirit is certainly strong, but the products themselves have an interesting story to tell.

Lakme 9to5 HYA Glam: Makeup That Promises More Than Just Coverage

The HYA Glam range taps into a beauty conversation that has become increasingly relevant: makeup that does not have to compromise on skin comfort. With hydration-focused formulations featuring ingredients such as Hyaluronic Acid, the range brings together everyday makeup essentials with skincare-inspired benefits.

From keeping excess oil in check to adding a luminous finish and making quick touch-ups easier, here are three products that caught our attention.

1. Lakme 9to5 Natural Setting Powder

If there is one thing that can disrupt an otherwise well-put-together makeup look, it is excess shine. Lakme 9to5 Natural Setting Powder aims to tackle precisely that. Formulated with Sebum Sync Technology, it promises to absorb excess oil instantly, leaving the skin looking matte and fresh.

What makes this setting powder interesting is its talc-free, lightweight formulation, enriched with Hyaluronic Acid. While the powder works on controlling shine, the hydration-focused addition aims to keep the skin comfortable rather than leaving it feeling dry or cakey.

It also promises a pore-blurring effect, helping minimise the appearance of open pores for a smoother-looking base. Its translucent shade is designed to blend across Indian skin tones without altering the colour of your makeup, while its no-white-cast and zero-flashback claims make it particularly interesting for those who love taking pictures.

For anyone who wants their makeup to stay fresh through long workdays, festive lunches and evening celebrations, this is one product worth looking at.

2. Lakme 9to5 Rosy Flush Strobe Cream

A little glow can go a long way, especially during the festive season. Lakme 9to5 Rosy Flush Strobe Cream is designed for those who prefer luminous skin over an overly glittery finish.

Infused with Hyaluronic Acid and Niacinamide, the strobe cream combines skincare-inspired ingredients with light-reflecting particles to create a radiant, glass-skin appearance. Korean pink pearl extracts and shimmering powder are intended to give the skin a soft-focus, multidimensional glow.

But its biggest appeal lies in its versatility. It can be used as a primer before foundation, mixed with foundation for a more luminous base, or applied to specific areas of the face as a highlighter. The formula also features Glycerin and Vitamin C, adding to its skincare-inspired positioning.

The promise? A velvety, non-greasy finish that gives your skin a healthy-looking glow without making it appear excessively shimmery. Whether you are getting ready for a Diwali card party or heading straight from the office to a festive dinner, it is the kind of product that can add a little radiance without requiring an elaborate makeup routine.

3. Lakme 9to5 HYA Glam 4-in-1 Face Palette

If carrying an entire makeup pouch for a quick evening touch-up sounds exhausting, this one might be right up your alley.

The Lakme 9to5 HYA Glam 4-in-1 Face Palette brings together four base makeup essentials in one compact: a concealer, setting powder, crème blush and highlighter. Designed as a quick face-reset solution, it promises to take your makeup from looking tired to refreshed in just a few minutes.

The concealer helps cover dark circles and spots, while the setting powder works to blur the appearance of pores. The crème blush adds a natural flush of colour, and the highlighter brings back a little warmth and radiance to the face.

The palette combines cream and powder textures that are designed to blend easily, even with your fingertips. Enriched with Hyaluronic Acid, it also promises a comfortable, hydration-focused makeup experience.

Another thoughtful detail is its availability in three shades curated for Light, Medium and Deep complexions. Compact, travel-friendly and designed for quick application, it makes a compelling case for itself as an everyday handbag essential.

Lakme's HYA Glam range seems to understand that modern makeup is about more than just adding colour or covering imperfections. It is about products that fit into busy schedules, offer multiple uses and bring a little skincare-inspired care into everyday beauty routines.

The setting powder promises to tackle excess shine, the strobe cream offers a versatile route to luminous skin, and the 4-in-1 palette makes quick makeup resets considerably simpler. Shop Lakme HYA Glam range today on Amazon.

Explore More Products From Lakme HYA Glam Range

1. Lakme 9to5, Blushed Gold, Eye Makeup

2. Lakme 9to5, Velvet Mauve, Lip Gloss Stick

Frequently Asked Questions (FAQs)

1. What is the Lakme 9to5 HYA Glam range?

The Lakme 9to5 HYA Glam range is a collection of hydration-focused makeup products designed to combine beauty and skincare-inspired benefits. It includes a setting powder, Rosy Flush Strobe Cream and a 4-in-1 Face Palette.

2. What are the benefits of Lakme 9to5 Natural Setting Powder?

The Lakme 9to5 Natural Setting Powder is formulated with Sebum Sync Technology to absorb excess oil and control shine. Its talc-free formula contains Hyaluronic Acid and promises a lightweight, pore-blurring finish without a white cast.

3. How can you use Lakme 9to5 Rosy Flush Strobe Cream?

The Lakme Rosy Flush Strobe Cream can be used as a makeup primer, mixed with foundation for added radiance or applied as a highlighter. Its formula features Hyaluronic Acid, Niacinamide and light-reflecting particles for a luminous finish.

4. What does the Lakme 9to5 HYA Glam 4-in-1 Face Palette contain?

The 4-in-1 Face Palette features four makeup essentials: concealer, setting powder, crème blush and highlighter. It is designed for quick touch-ups and is available in three shades for Light, Medium and Deep complexions.

5. What makes the Lakme HYA Glam Diwali PR package special?

The Lakme HYA Glam PR package features a unique jukebox-inspired design with an in-built Bluetooth speaker. It opens into two layers, featuring the HYA Glam products and a festive Diwali-themed collection of sweets, playing cards and handy essentials such as bobby pins, safety pins and a mini blender.