From College Makeup Kits To Bridal Vanities: Myntra Celebrates Lakme's Legacy By Shining It As Brand Of The Day

For many Indian women, their first introduction to makeup did not begin with luxury brands or groundbreaking formulas. Instead, it started with their mother's Lakme lipstick, plum-smelling cold creams, and a simple eyeliner for college. There are only a few cosmetic labels that feel less like a company and more like a shared memory. And Lakme, India's first homegrown makeup brand, is undoubtedly one of them. This familiarity is among the many reasons why Lakme still holds a unique place in Indian beauty routines, even in 2026. Celebrating this long-standing legacy, Myntra has announced Lakme as Brand Of The Day for June 9, 2026, at up to 50% Off. 

Myntra is offering up to 50% off on Lakme as its Brand Of The Day only on July 9, 2025; Photo Credit: Lakme

Generally, beauty brands develop products for a very specific audience. Some target teenage acne concerns, while others focus on wrinkles and fine lines for ageing skin. However, Lakme has always appealed to a wider consumer base. Despite beauty trends shifting every week, Lakme has managed to remain relevant through every phase of Indian beauty culture. 

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While modern beauty conversations revolve around ingredient lists and viral launches, Lakme's success lies in understanding the real-life makeup struggles. Thus, it offers products that suit different skin types, work across varying weather conditions, and help consumers feel confident.

Lakme And The College Kit Era

Earlier, women got their first makeup essentials during college years, and Lakme somehow always became a part of that. College beauty routines demand light formulas and multi-purpose products that fit into rushed routines. After all, not everyone has the time to do a full glam look with expensive products before an 8 AM lecture.

This is where Lakme's affordability plays a key role. Take, for instance, Lakme's compact powders, which are priced around 250-600, ensuring good choices for every budget. Similarly, it offers long-lasting lipsticks, BB creams, kajals, eyeliners, and more, all at decent prices. These affordable prices also help begginers experiment with makeup and personal style. While some develop love for bold colours, others opt minimal makeup for everyday use. 

1. Lakme Blush & Glow Jelly Facewash 

2. Lakme Peach Milk SPF 50 Sunscreen Moisturiser 

3. Lakme 5% Niacinamide & Vit C Water-Light Sunscreen Gel SPF 50 PA++++

4. Lakme 9 to 5 Complexion Care Face Cream 

5. Lakme 9To5 Peptide Lip IV Hydrating Lip Balm 

Lakme For Office Going Professionals

The transition from being a college student to a working professional demands more polished and professional look. At this stage, consumers need efficiency over experiemnts and long-lasting makeup that survives everyday commute and air-conditioned offices without constant touch-ups.

This is also the phase where vanity collections beging to feel more intentional. Lakme caters to this group quite well. It offers long-lasting lipsticks that survive meetings, coffee sips, and everything in between. Similarly, you can explore light to high coverage foundations, concealers, sunscreens, and literarlly everything you need for everyday office makeup looks. 

1. Lakme 9to5 Hya Matte Foundation 

2. Lakme 9to5 Hya Matte Liquid Concealer 

3. Lakme 9to5 Hya Beach Edit SPF 30 Matte Lipstick + Liner Duo 

4. Lakme 9to5 Hya Matte Pressed Powder 

5. Lakme Makeup+Skincare Makeup Fixer 

Lakme For Brides 

Creating a bridal vanity is among the most special experiences for many women. Weddings bring multiple ceremonies, photoshoots, and celebrations, all of which require high-coverage and long-lasting products. Interestingly, this is what Lakme excells at. 

Many brides prefer going back to familiar names instead of trying new labels and risking their wedding look. The comfort of knowing how a foundation sits on the skin or how the blush looks after a few hours give a sense of confident. Instead of hiding your natural features beneath thick layers of product, Lakme helps enhance and refine your real beaty. 

1. Lakme Unreal Blur Perfect Primer 

2. Lakme Showstopper Be-Jewel Luminous Skin Tint 

3. Lakme 9to5 Hya Beach Edit Color Correcting Full Coverage Concealer 

4. Lakme Be-jewel Multichrome Eyeshadow Palette

5. Lakme 9to5 Hya Matte Hydrating Smudgeproof Lipstick 

Tips To Shop Lakme Products From The Myntra End Of Reason Sale

1. Focus on products that fit naturally in your everyday beauty routines.
2. Read product descriptions carefully to find formulas that work for your skin type and not against it. 
3. Stock up on products your already love and use every day.
4. Look for matte, oil-free formulas for summer and hydrating products to combat winter dryness.
5. Explore different shades depending on the occasion to match the vibe.
6. Read product reviews to find the closest shade to your skin tone.

One of the biggest milestones for any beauty brand is staying relevat despite changing trends. And Lakme has done it wonderfully. From first beauty purchases for college to building a complete bridal vanity, Lakme occupies a special space in every phase of our life. And Myntra highlighting Lakme as Brand Of The Day at up to 50% off celebrates this legacy by making the brand more affordable and accessible for beauty lovers. So, go ahead, and grab your favourites for a summer-proof makeup look this season. Shop now on Myntra.

Frequently Asked Questions (FAQs)

1. Which is the oldest makeup brand in India?

Lakme is widely considerd as one of the oldest and most iconic beauty brands in India. 

2. What can I shop from Lakme?

You can explore a wide range of lipsticks, kajals, eyeliners, foundations, compact powders and other everyday beauty staples. 

3. What discounts are available on Lakme on Myntra?

Myntra is currently featuring Lakme as Brand Of The Day with discounts of up to 50% off only for June 9, 2026.

4. Are Lakme products suitable for Indian summers?

Yes, Lakme products are suitable for Indian summers. They feature lightweight textures, matte finishes, and long-lasting formulas that survive heat and humidity.

5. Which foundation is good in Lakme?

If you have oily skin, Lakme 9to5 Powerplay Priming Foundation can be a good option. Similarly, if you have dry skin, Lakme Forever Matte Lightweight Foundation can suit you For normal skin type, Lakme Xtraordin-airy Mattereal Mousse Foundation is a great pick.