This Rakhi, Flipkart helps sisters turn emotional labour into thoughtful gifting opportunities.
This Rakshabandhan, Flipkart has done something delightfully cheeky. Instead of the usual “buy your sister a gift” pitch, they've handed sisters across India a tool to bill their brothers for years of emotional labour, unsolicited tech support, and wardrobe sacrifices. For Raksha Bandhan 2025, Flipkart has launched InvoiSIS - an invoice generator that's turning sibling banter into a full-blown financial reckoning. And guess what? I tried it. My total? A cool ₹21,160. Yes, dear brother, you owe me a gift. And not just any gift, a Flipkart wishlist-worthy one.

Sisters across India are billing their brothers this Rakhi with Flipkart's InvoiSIS invoice generator.
Photo Credit: Flipkart InvoiSIS
InvoiSIS is Flipkart's latest campaign, launched in collaboration with financial educator CA Rachana Ranade, and it's as hilarious as it is heartwarming. Styled like a classic Indian invoice pad, the microsite www.invoisis4rakhi.com lets sisters itemise every little (and not-so-little) favour they've done for their brothers over the years.
From “refilling all the water bottles” (₹300) to “covering his hickey with my concealer” (₹570), the entries are painfully relatable. And yes, “letting him have the window seat” is a premium service, ₹750, thank you very much.
Also Read: Flipkart Launches InvoiSIS: A Playful Twist On Rakhi Gifting That Puts Sisters In The Spotlight
Traditionally, Raksha Bandhan is about brothers vowing to protect their sisters, often symbolised with the Rakhi and celebrated with gifts. But Flipkart's InvoiSIS flips that narrative. It asks: what about all the times she protected him? Or saved him from social embarrassment? Or paused her work call to open the door for his parcel?
This isn't just a gimmick. It's a clever commentary on the invisible emotional labour sisters often perform, labour that rarely gets acknowledged, let alone rewarded.

The InvoiSIS microsite lets sisters create personalised invoices and pair them with Flipkart wishlists.
Photo Credit: Flipkart InvoiSIS
Here's a peek into my personal InvoiSIS:
And the list goes on. By the time I was done, the total stood at a very justified ₹21,160. That's not just a number, it's a lifetime of unpaid services, emotional support, and sibling patience.
The genius of InvoiSIS lies in its interactivity. You're not just reading about sibling dynamics, you're participating in them. The microsite lets you:
It's a seamless blend of sentiment and shopping, with just the right amount of sass.
The campaign is spearheaded by a short digital film with CA Rachana Ranade, who walks viewers through the concept with her signature mix of clarity and charm. It's not every day you see a popular Chartered Accountant encouraging you to bill your sibling for “emotional damage” and “wardrobe losses”.
But that's the brilliance of it. InvoiSIS doesn't just make you laugh, it makes you think. It introduces the idea of emotional value in a way that's accessible, funny, and deeply resonant.
Beyond the laughs, InvoiSIS is part of a larger cultural shift. It challenges the one-sided narrative of Rakhi and celebrates the mutuality of sibling relationships. It's not about flipping the power dynamic, it's about recognising that sisters have always been protectors too, just in quieter, more consistent ways.
And while the invoices are fictional, the sentiment is very real. Whether your brother buys you that ₹21,000 gift or not, the act of creating the invoice is cathartic. It's a celebration of everything you've done, big and small, and a reminder that your efforts matter.
This Rakhi, don't just tie a rakhi and wait for a gift. Head to www.invoisis4rakhi.com, build your invoice, and send it with pride. Whether it results in a new phone, a skincare kit, or just a sheepish “thank you” from your brother, it's a win.
And to all the brothers out there, if you receive an invoice this week, don't be surprised. It's probably long overdue.
1. What is Flipkart's InvoiSIS campaign for Rakshabandhan?
Flipkart's InvoiSIS is a Rakhi-themed invoice generator that allows sisters to itemise and assign monetary value to the favours and emotional labour they've provided to their brothers over the years. It's a humorous and heartfelt way to rethink gifting during Rakshabandhan.
2. How can I create my own Rakhi invoice using Flipkart InvoiSIS?
Visit www.invoisis4rakhi.com, select relatable favours from a pre-set list, and generate a personalised invoice. You can then pair it with a Flipkart wishlist and share it with your brother via social media or messaging apps.
3. Why is Flipkart encouraging sisters to invoice their brothers this Rakhi?
The campaign aims to highlight the emotional and logistical support sisters often provide, which goes unnoticed. By assigning value to these acts, Flipkart encourages more thoughtful gifting and celebrates sibling relationships with humour and authenticity.
4. Is the InvoiSIS invoice legally binding or just for fun?
The invoice is entirely fictional and meant for entertainment. It's a creative way to spark conversations around emotional labour and sibling dynamics, not a legal document or actual financial claim.
5. Can brothers respond to the InvoiSIS invoice or create their own?
While the campaign is primarily designed for sisters, brothers can join the fun by creating counter-invoices or responding with gifts that match the emotional value listed. It's a playful way to engage in Rakhi celebrations.