Top 7 Books On Business And Economics You Must Read In 2025
Have you ever wondered what separates successful entrepreneurs and marketers from the rest? Is it instinct, experience, or the books they read? In a world where business landscapes shift faster than ever, staying informed is not just an advantage, it's essential. Whether you're launching a startup, scaling a brand, or simply fascinated by the mechanics of money and markets, this curated list of Amazon's top 7 books on business and economics will inspire, educate, and challenge your thinking.
This book is a treasure trove for anyone navigating the chaotic yet thrilling world of startups. Mayank Bidawatka, co-founder of Koo and a seasoned entrepreneur, distils years of experience into 500 bite-sized, actionable insights. From hiring and fundraising to product-market fit and scaling, each tip is designed to be practical and immediately applicable. The book's format makes it perfect for quick reference, and its candid tone offers a refreshing break from jargon-heavy business literature. Whether you're a first-time founder or a serial entrepreneur, this guide will sharpen your instincts and help you avoid common pitfalls.
In the age of digital influence, content is currency. This handbook is a comprehensive guide for creators looking to build sustainable careers online. Varun and Achina Mayya blend storytelling, strategy, and psychology to help readers understand audience behaviour, monetisation models, and platform dynamics. The book covers everything from niche selection and branding to growth hacks and mental health. It's not just for YouTubers or Instagram influencers, anyone building a personal brand or business online will find immense value here. A must-read for the modern digital entrepreneur.
Morgan Housel's bestseller explores how emotions, biases, and personal experiences shape our financial decisions. Unlike traditional finance books, this one focuses on behaviour rather than numbers. Through engaging anecdotes and timeless lessons, Housel explains why being good with money has little to do with intelligence and everything to do with how you think. The book is deeply human, making complex ideas accessible and relatable. It's ideal for anyone seeking a healthier relationship with money- whether you're investing, saving, or simply trying to understand your financial habits.
Anne Chow, former CEO of AT&T Business, delivers a powerful manifesto on leadership in the modern age. Lead Bigger is not just about managing teams, it's about inspiring transformation. Chow shares personal stories, leadership frameworks, and actionable strategies for building inclusive, resilient organisations. The book emphasises authenticity, empathy, and courage as core leadership traits. It's especially relevant for those navigating hybrid work environments, cultural shifts, and rapid innovation. A compelling read for aspiring leaders and seasoned executives alike.
This compact yet insightful book offers a crash course in the Indian business ecosystem. Created by the team behind Finshots, a popular financial newsletter, it breaks down complex economic concepts and business stories into digestible chapters. From the rise of Indian unicorns to the intricacies of banking and taxation, the book is both educational and entertaining. It's perfect for young professionals, students, and anyone curious about how India Inc. operates. Think of it as your pocket guide to understanding the forces shaping India's economic future.
Why do consumers make irrational choices? Richard Shotton answers this with 25 behavioural biases that influence buying decisions. Using real-world examples and marketing case studies, Shotton reveals how subtle psychological triggers can dramatically affect consumer behaviour. The book is a goldmine for marketers, advertisers, and product designers looking to craft more persuasive campaigns. It's also a fascinating read for anyone interested in behavioural economics. Shotton's writing is witty, sharp, and backed by research, making this book both insightful and enjoyable.
Saurabh Bajaj's guide is a masterclass in consumer product marketing. Drawing from years of experience in FMCG and brand strategy, Bajaj offers frameworks, tools, and case studies that demystify the marketing process. The book covers everything from market segmentation and positioning to campaign execution and ROI measurement. What sets it apart is its hands-on approach, chapter is designed to be immediately applicable. Whether you're a student, a brand manager, or a startup founder, this book will elevate your marketing game with clarity and confidence.
“500 Tips for Startup Folks” by Mayank Bidawatka is highly recommended for Indian entrepreneurs. It offers practical, experience-based advice tailored to the startup ecosystem.
Yes, most of these books are written in an accessible style, making them ideal for beginners. Titles like “The Psychology of Money” and “The Little Book of Indian Business” are especially beginner-friendly.
Both “The Choice Factory” by Richard Shotton and “The Practical Marketer” by Saurabh Bajaj delve into marketing, with the former focusing on behavioural psychology and the latter on practical marketing strategies.
Yes, “The Content Creator Handbook” by Varun Mayya and Achina Sirohi Mayya is a comprehensive guide for anyone building a brand or business online.
Most of these titles are available in multiple formats, including Kindle and Audible on Amazon. Availability may vary by region.
These seven books are more than just bestsellers, they're blueprints for navigating the complex world of business and economics. Each title offers a unique lens, whether it's behavioural psychology, leadership, startup strategy, or digital content creation. So, which one will you pick up first? Whether you're looking to lead bigger, market smarter, or understand money better, there's a book here waiting to transform your perspective.