Flipkart Expands Beauty Portfolio With Top Korean Skincare Brands Ahead Of Big Billion Days 2025

Flipkart, India's leading homegrown e-commerce marketplace, has taken a decisive step towards enriching its beauty and personal care portfolio with the launch of sought-after Korean skincare brands on its platform. The move comes at a crucial time, just as the much-anticipated Big Billion Days 2025 sale gears up to go live on September 23, with early bird deals already open for customers. By introducing K-beauty favourites in India, Flipkart is not only expanding choices for its digitally savvy shoppers but also setting the stage for a major sales boost during one of the year's biggest festive shopping events.

The platform has unveiled a wide array of Korean skincare names, including Faceshop, TirTir, Beauty of Joseon, K Glo, Soyaang, K Riot, Rom&nd, and Thank You Farmer, among others. Known globally for their innovative formulations and ingredient-led results, these brands are particularly appealing to India's rising base of beauty-forward consumers who value both efficacy and authenticity in their skincare routines.

Also Read: Top 10 Laptops On Offer, From HP, MacBook To Asus, On Flipkart Big Billion Days Sale 2025

To ensure an engaging shopping experience, these newly introduced brands will have dedicated storefronts on Flipkart, spotlighting their bestsellers and hero products. Customers will find K Glo's performance-driven ranges for radiant skin, Soyaang's use of powerhouse ingredients like Centella and snail mucin for a coveted ‘glass-skin' look, and K Riot's brightening solutions that balance high efficacy with affordability. By curating these products in one place, Flipkart is making the once-exclusive Korean beauty regime more approachable for the Indian audience.

Speaking on the expansion, Kartheek Kanumuru, Senior Director, Beauty and Personal Care, Flipkart, said, “Korean skincare has rapidly gained popularity among Indian consumers who are increasingly prioritising high-performance formulations backed by global beauty trends. At Flipkart, we have witnessed a growing demand for products that blend innovation, efficacy, and a deep-rooted skincare philosophy. With the launch of K Glo, Soyaang, and K Riot, we are excited to bring authentic, international skincare experiences to millions of our beauty shoppers across the country. This launch strengthens our commitment to offering trusted curation and expanding the spectrum of beauty discovery on Flipkart, reinforcing our position as the preferred destination for beauty enthusiasts.”

Industry partners have also expressed optimism about the development. Ankit Agarwal, Founder and CEO, K-Riot, added, “Through our partnership with Flipkart for Korean Beauty, we are democratizing access to authentic Korean beauty ingredients in India using Flipkart's far-reaching audience. Our data-driven R&D tailors each product to Indian skin needs, sourcing only genuine ingredients directly from Korea. Our affordable pricing makes it possible for everyone, everywhere to experience the magic of Korean beauty traditions without compromise.”

This expansion not only underscores Flipkart's dedication to democratising access to premium global beauty but also arrives at a strategic moment when online shoppers are actively preparing their wishlists for Big Billion Days. The sale has long been synonymous with deep discounts across categories, and the addition of popular K-beauty brands is likely to capture the attention of skincare enthusiasts eager to stock up on trending products at value prices.

With international beauty becoming more than just a passing trend in India, Flipkart's timely introduction of these Korean labels could prove pivotal in driving growth during the festive season. By bridging global beauty rituals with Indian consumers' aspirations, Flipkart is ensuring that the Big Billion Days 2025 becomes not just a shopping festival, but also a platform for discovering and experiencing the latest in global skincare innovation.